Why Pivoting After 40 is the Ultimate Freedom

We’re told that success comes from consistency — stick it out, don’t be flaky, prove you can follow through. For women especially, this conditioning runs deep. But what happens when your business no longer feels aligned? When the spark is gone and the joy has drained away?

For many women over 40, this is the reality. Something feels off. Life feels flat. And yet, we keep pushing forward, worried that changing direction will make us look unreliable.

Here’s the truth: nothing damages your reputation more than staying stuck in something that doesn’t light you up anymore. That moment you finally say fuck it? That’s the moment you reclaim your freedom.

Why Taking Yourself Too Seriously Holds You Back

After 40, many of us feel an inner nudge to evolve — in business and in life. But instead of listening, we silence it. We tell ourselves we need to “stick to the plan,” or else people will think we’re flaky.

The irony is, clients and colleagues can sense when you’re out of alignment. They can feel when you’re going through the motions, and it makes your work less magnetic. Taking yourself too seriously creates a cage that keeps you performing a version of yourself that no longer fits.

Pivoting after 40 isn’t a weakness. It’s wisdom. It’s proof you’re listening to your intuition instead of the noise. It’s a declaration that freedom and integrity matter more than appearances.

Perimenopause and Business: The Hidden Identity Shift

Perimenopause is more than just hormones. It’s an identity shift — as seismic as becoming a mother. There’s a “before” and an “after,” even if we don’t always name it that way.

This transition impacts how we feel in our work, in our bodies, in our sense of purpose. Suddenly, what once felt right doesn’t anymore. The business you built may feel heavy. Life might start to flatline. Joy feels harder to access.

And that’s when the fuck-it moment arrives. It’s not reckless. It’s a powerful act of self-trust. It’s the decision to stop pretending and take your power back. It’s the choice to move into a new chapter with honesty, alignment, and courage.

For women navigating perimenopause and business, the fuck-it moment isn’t an ending. It’s the beginning of the next evolution of your work and your identity.

Let me know if I can help you with that.

Much love

Sharonah x