Welcome

Perimenopause can feel like someone shuffled your internal compass. It’s not just the brain fog; it’s the path fog — the sudden wobble in what once felt like a clear purpose. If you’re staring at your business thinking, “Why doesn’t any of this make sense anymore?” you’re not broken. You’re in a ...

Mood dips as messages, not malfunctions

I have a wild working theory: the flatness, fog and sadness many of us feel in perimenopause are often proportional to the distance between our daily life and our original inner compass. In adolescence, we touched an unedited truth—what lit us up, what we wou...

Failure isn’t a verdict; it’s a teacher

Somewhere along the way we learnt that failure is proof we’re not good enough. For women founders, that message can be deafening. But failure is simply feedback. We don’t become braver by dodging it; we become braver by moving through it.
After nearly three de...

The Season Where Strategy Isn’t the Strategy

If puberty is the shift from child to woman, then perimenopause is the shift from “good girl” to fearless, wise woman. For many of us, approaching fifty brings a delicious series of “oh, sod it” moments—tiny rebellions that add up to big freedom. In m...

Why Depth Calls Us Now

There’s a shift that happens with time and experience. The highlight-reel life loses its shine, and depth starts to matter more than performance. Many of us find that we now recharge in solitude. The conversations that once felt lively now skim the surface. We want substance,...

The Shadow Side of Perfectionism

By the time we reach our forties and fifties, most of us have had enough encounters with perfectionism to know how much it can weigh us down. It whispers: “If I can’t do it perfectly, I won’t do it at all.”

That voice doesn’t come from nowhere. As women, we’ve been...

Why Pivoting After 40 is the Ultimate Freedom

We’re told that success comes from consistency — stick it out, don’t be flaky, prove you can follow through. For women especially, this conditioning runs deep. But what happens when your business no longer feels aligned? When the spark is gone and the j...

If you’re approaching 50—or already there—you may have felt a shift you can’t quite explain. Many of us Gen X women suddenly wake up to lives that no longer fit. What once brought joy now feels heavy, especially when it’s rooted in pleasing others. I know this feeling well; at 54, I’ve walked throug...

Stop Saving the Best for Last:

Why Your Intuition Deserves to Lead

Picture this: you’re at a party, and the buffet table is overflowing. Every dish imaginable is there. You spot your favourites straight away—the ones that light you up. But instead of choosing them, you pile your plate with things ...

Procrastination is Not a Flaw

We’ve been told all our lives that procrastination and self-doubt are weaknesses. But the truth is, these labels are ways society makes women feel small. In reality, when we wait, hesitate, or pause, there’s often wisdom in the delay.

Confusion is Part of the Creative...

Do you feel exhausted all the time — and you know it can’t just be the hormones?

When I speak with women like us, I hear this again and again: the deep tiredness, the sense of carrying too much, and the quiet frustration of wondering if this is just “how life is now.” But often, it’s not about age ...

The Night of the Soul Around 50

Like so many women, I went through what felt like a “dark night of the soul” as I approached 50. At the time, I thought it was just me. Life had been throwing challenges at me – my mum’s devastating stroke when I was 43, years of care and heartbreak, and then her pas...

Have you ever heard the saying, how you do one thing is how you do everything?

I love this quote because it always makes me take a really honest look at how I’m showing up in life and business.

Right now, we’re in the collective energy of Gene Key 29, where the shadow is half-heartedness. Which ma...