Welcome

Alright, coffee chat question: what feels like the lower frequency to you, patience or impatience?

When I tune into those two, impatience feels like a tight jaw and a racing mind. It’s that itchy feeling of “come on, hurry up,” where everything becomes urgent. Patience, on the other hand, feels lik...

I want to start with something simple: if you’re in perimenopause and you’re building a business, you’re not imagining it. Things can feel different. Your energy can be less predictable, your focus can come and go, and your tolerance for “pushing through” might be disappearing.

In a way, that’s ...

For most of our lives, we’re rewarded for being the strong ones.
The reliable ones.
The women who “get it done” no matter what.

Before perimenopause, you can more or less get away with it.

You can:

• Do what you think you should do, instead of what you actually want

• Force yourself into st

  ...

Perimenopause has a reputation for being the beginning of the end. Hot flushes, sleepless nights, mood swings, weight changes… the list goes on. But behind the physical symptoms, there’s a deeper story unfolding – one that is far more radical and far more powerful than we’re usually told.

Perime...

There’s a very specific moment in a woman’s life where a door opens and she can suddenly see herself. The patterns she ran to be liked. The over-giving. The holding-it-all-together. And once you’ve seen it, you can’t unsee it. That moment often gets labelled as “I’m falling apart”. What if it’s a...

Perimenopause can feel like someone shuffled your internal compass. It’s not just the brain fog; it’s the path fog — the sudden wobble in what once felt like a clear purpose. If you’re staring at your business thinking, “Why doesn’t any of this make sense anymore?” you’re not broken. You’re in a ...

Mood dips as messages, not malfunctions

I have a wild working theory: the flatness, fog and sadness many of us feel in perimenopause are often proportional to the distance between our daily life and our original inner compass. In adolescence, we touched an unedited truth—what lit us up, what we wou...

Failure isn’t a verdict; it’s a teacher

Somewhere along the way we learnt that failure is proof we’re not good enough. For women founders, that message can be deafening. But failure is simply feedback. We don’t become braver by dodging it; we become braver by moving through it.
After nearly three de...

The Season Where Strategy Isn’t the Strategy

If puberty is the shift from child to woman, then perimenopause is the shift from “good girl” to fearless, wise woman. For many of us, approaching fifty brings a delicious series of “oh, sod it” moments—tiny rebellions that add up to big freedom. In m...

Why Depth Calls Us Now

There’s a shift that happens with time and experience. The highlight-reel life loses its shine, and depth starts to matter more than performance. Many of us find that we now recharge in solitude. The conversations that once felt lively now skim the surface. We want substance,...

The Shadow Side of Perfectionism

By the time we reach our forties and fifties, most of us have had enough encounters with perfectionism to know how much it can weigh us down. It whispers: “If I can’t do it perfectly, I won’t do it at all.”

That voice doesn’t come from nowhere. As women, we’ve been...

Why Pivoting After 40 is the Ultimate Freedom

We’re told that success comes from consistency — stick it out, don’t be flaky, prove you can follow through. For women especially, this conditioning runs deep. But what happens when your business no longer feels aligned? When the spark is gone and the j...

If you’re approaching 50—or already there—you may have felt a shift you can’t quite explain. Many of us Gen X women suddenly wake up to lives that no longer fit. What once brought joy now feels heavy, especially when it’s rooted in pleasing others. I know this feeling well; at 54, I’ve walked throug...