The Season Where Strategy Isn’t the Strategy

If puberty is the shift from child to woman, then perimenopause is the shift from “good girl” to fearless, wise woman. For many of us, approaching fifty brings a delicious series of “oh, sod it” moments—tiny rebellions that add up to big freedom. In my work with women founders, the headline is crystal clear: the edge we’re craving isn’t in another tool or blueprint. It’s in listening to our intuition.
We’ve memorised enough tactics to fill a library. What we’re hungry for now is resonance—the kind that hums through your bones when a choice is right for you. That’s not anti-strategy; it’s strategy led by inner authority.

Unlearning the Good Girl: Where Your Power Was Hiding

Most of us weren’t taught to trust our inner voice. We were trained to be agreeable, diligent, responsible—to say yes when we meant no and to call our wild desires “too much”. Intuition doesn’t need to be learned; it needs to be unmuted.
Unlearning looks like:

• Noticing where you people-please in your brand, offers, or pricing.

• Swapping “What will they think?” for “What do I know to be true?”

• Saying no to the tidy option and yes to the alive one—even if it shakes your knees a little.
  This is how you build a business that fits like a second skin rather than a costume.

Safety, Sisterhood & Spaciousness: How to Hear Yourself Again

Intuition thrives where you feel safe and seen. That might be your home office with the door closed, a regular walk without your phone, or a circle of like-minded women who can hold you when the noise gets loud. Community isn’t a nice-to-have—it’s a nervous-system strategy.
Try this simple practice: ask your body a yes/no question about a decision. Breathe low into your belly for a minute. Notice the subtle pull forward (often a yes) or the slight contraction (often a no). Don’t overrule it with logic; honour it with action.
There is no right or wrong in business. There’s only your way. And your intuition is an exquisite leader.

I’d love to hear about your relationship with your intuition. Is she your best advisor, or does life feel too hectic to hear her? 

Much love,

Sharonah x